“And this gospel of the kingdom shall be preached in all the world for a witness unto all nations; and then shall the end come” (Matthew 24:14).
The world population exceeds 7.4 billion people. More than 3 billion haven’t had a chance to hear the gospel, according to recent estimates. Nearly all of the unreached (97%) live in the 10/40 Window, making this region the final frontier for sharing the gospel message.
In light of the Great Commission, and given these numbers, you might think that Christians would be prioritizing evangelism in the 10/40 Window, but this isn’t the case—at least not at the moment. For example, evangelistic spending in the 10/40 Window barely qualifies as a blip—one-tenth of 1 percent (0.001) of church-related budgets.*
“The world’s perishing unreached people are very seldom mentioned or thought about in almost all churches.” –Phil Bogosian
“There is enough evangelism taking place today to reach the world dozens of times. Unfortunately, most of it is happening among people who have already heard the gospel,” says K. P. Yohannan, founder of Gospel for Asia.
“In all candor and to our continuing shame, let us admit that the world’s perishing unreached people are very seldom mentioned or thought about in almost all churches,” says Phil Bogosian, director of the Adopt-a-People Campaign, an organization that focuses on reaching the unreached.
As followers of Jesus who love Him and claim a desire to do His bidding, we must confront these sobering questions:
- What am I doing to fulfill the Great Commission, not just within my community, but on a global scale?
- What is my church doing?
- Am I focused on this region of the world that so desperately needs to hear the story of Jesus?
- If not, why not?
- If not now, when?
* World Christian Trends (William Carey Library Pub: 2003), p. 661↩